Hello! This course guide has been created for students enrolled in MKTG 2241 - Digital Marketing. In this guide, you will find several resources intended to help with your research coursework.
Library Databases
Contains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
Provides information on U.S. and international companies, industries and products.
Offers real-time access to trading data and independent analysis on investments, including mutual funds, stocks, exchange-traded funds, and closed-end funds. With portfolio tools and calculators, investment articles, and videos. Simultaneous user limit: 2.
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Library Databases
Contains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
As of February 1, 2025, Claritas 360 has been discontinued by the vendor. We now provide SRDS Local Market Profiles (DMA Profiles) in its stead.
Available for all 210 US DMAs (Designated Market Areas), Local Market Profiles combines data from trusted sources in the industry to provide information on market audiences, market-specific trends and behaviors, and can help inform business decisions. Note: This resource can be found at the link above under ‘Resources’ – DMA Profiles.
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