Welcome!
Hello! This course guide has been created for students enrolled in MKTG 2241 - Digital Marketing. In this guide, you will find several resources intended to help with your research coursework.
Advertising Age and Brandweek
- Advertising AgeCorresponds in part to the weekly print publication, Advertising Age. Includes links to "New and features, "Interactive daily," "International daily," "Jobbank," "AdMarket 50," and special reports through "Netmarketing," such as "Business to business advertisers top 100," and "Business to business websites top 200." Archives date from June 1995. Searching and viewing articles in the archives is free, but requires registration.
- BrandweekBrandweek provides information on, marketer/retailer relationships, successful media strategies, agency/client relationships and global marketing as well as news briefs, consumer trends, new campaigns, promotion, new-product news.
- Nexis Uni (formerly LexisNexis Academic) (This link opens in a new window)Funded in part by the generosity of the Flora and Jeremiah Buckley Library Fund. Contains local, regional, national, and international news with deep archives. Provides extensive legal sources for federal and state cases and statutes as well as law reviews. Also includes business information on U.S. and international companies.
Find Company Financials
Library Databases
- AtoZdatabases (This link opens in a new window)
Contains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
- Business Insights: Essentials (This link opens in a new window)
Provides information on U.S. and international companies, industries and products.
- Mergent Online (This link opens in a new window)Provides financial details of active and inactive public companies plus private and international companies. Includes annual reports, industry reports, executive profiles, Mergent equity research reports, and global equity pricing data. Simultaneous user limit: 35.
- Morningstar Investment Research Center (This link opens in a new window)
Offers real-time access to trading data and independent analysis on investments, including mutual funds, stocks, exchange-traded funds, and closed-end funds. With portfolio tools and calculators, investment articles, and videos. Simultaneous user limit: 2.
- Value Line (This link opens in a new window)Provides research, data, analysis, information, and advice on stocks, options, securities, industries, stock market, and the economy. Includes ratings and reports, summary and index, selection and opinion, and the Value Line Investment Survey. Simultaneous user limit: 6.
Other
- SEC - Beginner's Guide to Financial StatementA breakdown of key financial terms.
- SEC EDGAR DatabaseU.S. Securities and Exchange Commission database.
Find Demographic/Consumer Information
Library Databases
- AtoZdatabases (This link opens in a new window)
Contains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
- Claritas Segmentation & Market Solutions (This link opens in a new window)Provides access to Claritas 360, an application that allows for analysis of customer data and markets using Claritas PRIZM segment descriptions and narratives. For more information, click here.
- Social Explorer (This link opens in a new window)Provides access to historical census data and demographic information. Visualize and interact with the data by creating maps, charts, and reports. Includes the entire US Census history from 1790 to 2010, all annual updates from the American Community Survey, and more.
- Statista (This link opens in a new window)Contains statistical data on a variety of topics including business, finance, politics, lifestyles, current trends, and technology. Data is pooled from a variety of sources, including government and industry databases, trade publications, and scientific journals. Also includes infographics, industry reports, studies, and topic pages. Expert tools are now part of our subscription, not including Global Survey.
- Statistical Abstract of the United States (This link opens in a new window)Provides a summary of statistics on the social, political, and economic conditions of the United States. Data is culled from a variety of governmental resources.
Other
- Census.govFind business and industry information compiled by the United States government. Topics include population, education, housing, education, business, trade, employment and economy.
- Market Share ReporterCompilation of reported market share data on companies, products and services.
Available online through Business Insights Essentials database.
