Ask a Librarian
Research Librarians
Contact:
Ask a Librarian
Research Librarians
Contact:
How To...
Find Articles
Use these selected databases to find articles on your topic:
Find Demographic/Consumer Information
Library Databases
- AtoZdatabases This link opens in a new windowContains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
- Claritas Segmentation & Market Solutions This link opens in a new windowProvides access to Claritas 360, an application that allows for analysis of customer data and markets using Claritas PRIZM segment descriptions and narratives. For more information, click here.
- Social Explorer This link opens in a new windowProvides access to historical census data and demographic information. Visualize and interact with the data by creating maps, charts, and reports. Includes the entire US Census history from 1790 to 2010, all annual updates from the American Community Survey, and more.
- Statista This link opens in a new windowContains statistical data on a variety of topics including business, finance, politics, lifestyles, current trends, and technology. Data is pooled from a variety of sources, including government and industry databases, trade publications, and scientific journals. Also includes infographics, industry reports, studies, and topic pages. Expert tools are now part of our subscription, not including Global Survey.
- Statistical Abstract of the United States This link opens in a new windowProvides a summary of statistics on the social, political, and economic conditions of the United States. Data is culled from a variety of governmental resources.
Other
- Census.govFind business and industry information compiled by the United States government. Topics include population, education, housing, education, business, trade, employment and economy.
- Market Share ReporterCompilation of reported market share data on companies, products and services.
Available online through Business Insights Essentials database.
Find Company Financials
Library Databases
- AtoZdatabases This link opens in a new windowContains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
- Business Insights: Essentials This link opens in a new windowProvides information on U.S. and international companies, industries and products.
- Mergent Online This link opens in a new windowProvides financial details of active and inactive public companies plus private and international companies. Includes annual reports, industry reports, executive profiles, Mergent equity research reports, and global equity pricing data. Simultaneous user limit: 35.
- Morningstar Investment Research Center This link opens in a new windowOffers real-time access to trading data and independent analysis on investments, including mutual funds, stocks, exchange-traded funds, and closed-end funds. With portfolio tools and calculators, investment articles, and videos. Simultaneous user limit: 2.
- Value Line This link opens in a new windowProvides research, data, analysis, information, and advice on stocks, options, securities, industries, stock market, and the economy. Includes ratings and reports, summary and index, selection and opinion, and the Value Line Investment Survey. Simultaneous user limit: 6.
Other
- SEC - Beginner's Guide to Financial StatementA breakdown of key financial terms.
- SEC EDGAR DatabaseU.S. Securities and Exchange Commission database.
Find Industry Information
Library Databases
- Key Business Ratios This link opens in a new windowProvides access to competitive benchmarking data compiled from Dun & Bradstreet’s database of public and private companies.
- Mergent Online This link opens in a new windowProvides financial details of active and inactive public companies plus private and international companies. Includes annual reports, industry reports, executive profiles, Mergent equity research reports, and global equity pricing data. Simultaneous user limit: 35.
- Morningstar Investment Research Center This link opens in a new windowOffers real-time access to trading data and independent analysis on investments, including mutual funds, stocks, exchange-traded funds, and closed-end funds. With portfolio tools and calculators, investment articles, and videos. Simultaneous user limit: 2.
- Value Line This link opens in a new windowProvides research, data, analysis, information, and advice on stocks, options, securities, industries, stock market, and the economy. Includes ratings and reports, summary and index, selection and opinion, and the Value Line Investment Survey. Simultaneous user limit: 6.
Find Books, eBooks, and Movies
- Click here to search for books and media!This link will lead to an advanced search, so you can use as many or as few key terms as you want. For help with advanced searching, see our tutorial.
Can't find the book or article you want? Try Interlibrary Loan (ILL)! We also have an ILL FAQ for more info!
Find Background Information
Background sources, such as encyclopedias and dictionaries, can be helpful if you're not very familiar with your topic. They contain basic knowledge about a topic and can provide key terms for further searching.
General Background Sources:
- Credo Reference Academic Core This link opens in a new window
A comprehensive collection of subject encyclopedias, dictionaries, atlases, and reference handbooks. Also included are short reference videos and high-resolution images. Useful background information source.
- Oxford Reference Online: Premium This link opens in a new windowA comprehensive collection of scholarly encyclopedias and dictionaries published by Oxford University Press. A useful background information source for starting your research. Simultaneous user limit: 5.
- Britannica Academic This link opens in a new windowProvides access to the Encyclopaedia Britannica, Merriam-Webster's Collegiate Dictionary, an interactive world atlas, a world data analyst tool, images, timelines, videos, and primary sources.
Discipline-Specific Background Sources:
Encyclopedia of Major Marketing StrategiesCall Number: OnlineISBN: 9781410389343Publication Date: 2019
Use Compustat, CRSP, WRDS, and FactSet
Fairfield University subscribes to Compustat, CRSP, and FactSet services through the Dolan School of Business and provides access to them for students and faculty of the university.
- Compustat provides accounting information for US firms
- The Center for Research in Security Prices (CRSP) provides access to market data for US firms
Both are accessed through the Wharton Research Data Service (WRDS).
- WRDS includes financial datasets such as company accounting information, stock price information, patent information, operational business information and more for firms and in the US and around the world
Cite Your Sources
Working on a big project and need help with citations? Try Zotero, a citation manager that connects with your browser to save full text, organize sources, and create citations. Don't have a lot of time? You can safely generate a citation using ZoteroBib!
Find Other Resources in the Academic Commons
The Library isn't the only resource available to you! The following departments are housed in the Library, but provide different services than the Librarians do:
- The Office of Accessibility
- The Fredrickson Family Innovation Lab
- Global Fairfield
- The ITS Help Desk
- The Math Center
- The Science Center
- The Writing Center
Course Guides in this Subject
Marketing Course Guides
Course Guides are created in collaboration between your professor and a Librarian and will contain research guidance more specific to your course than this general subject guide will.
Below is a list of this semester's Course Guides for this subject:
Below is a list of this semester's Course Guides for this subject:
