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Conducting a SWOT Analysis: Home

In this guide you will learn what a SWOT Analysis is, find a list of databases that provide information needed to conduct one, and additional online resources to help with this type of research project.
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What is a SWOT Analysis?

Conducting a SWOT Analysis is when you analyze a company or industry based on four criterion. They are as follows:

A chart that shows the four critierion of a SWOT analysis

Strengths - Advantages and other characteristics that a business or company has other others in the industry.

Weaknesses - These are disadvantageous characteristics that the business or company must overcome.

Opportunities - External chances to increase sales, profits or achieve greater market share in a given environment.

Threats - Aspects of the external environment that may become problematic for the company or business.

Finding SWOT Analyses in Library Databases

We have two primary databases that provide access to SWOT Analyses. Business Insights: Essentials and Business Source Elite. Keep in mind that there will not be a SWOT Analysis available for every single company, so if you have an assignment where you need to conduct a SWOT Analysis you may want to select a company for which one is available.

The other databases found in this section provide information that can be used to create your own SWOT Analsysis. Information that may be found includes a list of top competitors, industry analyses, and company financials and reports.

Further Reading & Online Resources