"We are a nonpartisan, nonprofit 'consumer advocate' for voters that aims to reduce the level of deception and confusion in U.S. politics. We monitor the factual accuracy of what is said by major U.S. political players in the form of TV ads, debates, speeches, interviews and news releases. Our goal is to apply the best practices of both journalism and scholarship, and to increase public knowledge and understanding."

"Our core principles are independence, transparency, fairness, thorough reporting and clear writing. The reason we publish is to give citizens the information they need to govern themselves in a democracy."

"The definitive fact-checking site and reference source for researching urban legends, folklore, myths, rumors, and misinformation."

Outlines five criteria for assessing the quality and reliability of websites.