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Last Updated: Mar 22, 2013 URL: http://librarybestbets.fairfield.edu/marketing Print Guide RSS UpdatesShareThis

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Lifestyles

  • Local Market Audience Analyst  Icon
    Presents market-by-market demographic and lifestyle information. Extremely valuable information for every stage of a marketing plan. For SRDS username/password needed, go to Password Page (use Key icon above). Only works on a PC with Internet Explorer.
  • Statistical Abstract of the United States
    Also in print at Reference Desk - Ref. HA 202.U66
  • Market Share Reporter
    Compilation of reported market share data on companies, products and services.
    Available online Through Business and Company database. See Rankings tab after doing individual company search.
  • iPOLL
    iPOLL is a source for United States public opinion and survey data. Valid email address required for login. If you are uncomfortable supplying your own email address, you may use reference@mail.fairfield.edu.
 

Demographics

What is demography? It is the study of population - including statistics on  size, growth and ages, and of the forces (fertility, mortality, migration) that lead to population change.

  • Census.gov
    Find business and industry information compiled by the United States government.
  • Statistical Abstract of the United States
    Also in print at Reference Desk - Ref. HA 202.U66
  • Bureau of Economic Statistics
    BEA is an agency of the Department of Commerce and produces economic accounts statistics.
  • International Financial Statistics Yearbook
    Reference Main Level HG61.I57
  • County and city extra : annual metro, city, and county data book
    Reference Desk Main Level - HA202.A362 Ask for this at the Reference Desk.
    Demographic information listed by city, county and state.
  • Business Rankings Annual
    Available online Through Business and Company database. See Rankings tab after doing individual company search.
    Also available in older editions at Reference Main Level HG4061 .A277
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