This is the "Demographics/Consumer Information" page of the "Marketing" guide.
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Marketing   Tags: marketing  

Best Bets for Starting Your Research in Marketing
Last Updated: Jul 2, 2014 URL: http://librarybestbets.fairfield.edu/marketing Print Guide RSS Updates

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Lifestyles

  • Local Market Audience Analyst  Icon
    Presents market-by-market demographic and lifestyle information. Extremely valuable information for every stage of a marketing plan. For SRDS username/password needed, go to Password Page (use Key icon above). Only works on a PC with Internet Explorer.
  • Statistical Abstract of the United States  Icon
    Also in print at Reference Desk REF HA 202.U662
  • Market Share Reporter
    Compilation of reported market share data on companies, products and services.
    Available online Through Business Insights Essentials database. See Rankings tab after doing individual company search.
  • iPOLL
    iPOLL is a source for United States public opinion and survey data. Valid email address required for login. If you are uncomfortable supplying your own email address, you may use reference@fairfield.edu.

A to Z Databases

Use this unique database to  :

1. get current and historical company financial information

2. search job opportunities

3. retrieve market research data

4. locate industry specific data, including identifying local competitor

This database access the listings of over 30 million US companies.

  • AtoZdatabases
    Detailed business and residential listings compiled from national directory assistance data, annual reports, SEC filings, corporate registers, public records, and new business data from Secretary of State filings.

Demographics

What is demography? It is the study of population - including statistics on  size, growth and ages, and of the forces (fertility, mortality, migration) that lead to population change.

  • Census.gov
    Find business and industry information compiled by the United States government.
  • Statistical Abstract of the United States  Icon
    Also in print at Reference Desk - REF HA 202.U662
  • Social Explorer
    Social Explorer provides access to historical census data and demographic information. It creates maps and reports to help users visually analyze and understand demography and social change throughout history. The site currently includes the entire US Census history from 1790 to 2000, all annual updates from the American Community Survey, and the Religious Congregations and Membership Study from 1980 to 2000 and 2009/2010 Religion data from InfoGroup.
  • Bureau of Economic Statistics
    BEA is an agency of the Department of Commerce and produces economic accounts statistics.
  • International Financial Statistics by the International Monetary Fund
    Located in book form at call number Ref. HG 61.I57 on main level and also online.
  • County and city extra : annual metro, city, and county data book
    Reference Desk Main Level - HA202.A362 Ask for this at the Reference Desk.
    Demographic information listed by city, county and state.
  • Business Rankings Annual
    Available online Through Business Insights Essentials database. Click Rankings link after doing individual company search.
    Also available in older editions at Reference Main Level HG4061 .A277
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