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From CO 130 Writing Assignment 2:

For this assignment, select a media company to analyze in terms of its audiences, both

from an individual standpoint and from the standpoint of how you think the company

views its audience as markets. Additionally, analyze your selected media company in

terms of institutional factors: where you see it fitting into the overall pattern of media

development in their industries, and where it sits in terms of economic factors. Key to

this assignment is that you draw on any/all of the issues discussed in the “Convergence

and Emergence” conference (22 September 2018), whether those came from individual

speakers and/or the keynote speaker.