Find Sources
Finding Demographic/Consumer Information
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Claritas Segmentation & Market SolutionsProvides access to Claritas 360, an application that allows for analysis of customer data and markets using Claritas PRIZM segment descriptions and narratives. For more information, click here.
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Statistical Abstract of the United StatesThe Statistical Abstract of the United States provides a summary of statistics on the social, political, and economic organization of the United States. Data is culled from a variety of Governmental resources. Also available in print at the Reference Desk.
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Census.govFind business and industry information compiled by the United States government. Topics include population, education, housing, education, business, trade, employment and economy.
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Market Share ReporterCompilation of reported market share data on companies, products and services.
Available online through Business Insights Essentials database.
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Social ExplorerProvides access to historical census data and demographic information. Visualize and interact with the data by creating maps, charts, and reports. Includes the entire US Census history from 1790 to 2010, all annual updates from the American Community Survey, and more.
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StatistaContains statistical data on a variety of topics including business, finance, politics, lifestyles, current trends, and technology. Data is pooled from a variety of sources, including government and industry databases, trade publications, and scientific journals. Also includes infographics, industry reports, studies, and topic pages. Expert tools are now part of our subscription, not including Global Survey.
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AtoZdatabasesContains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
Find Articles
Use these selected databases to find articles on your topic:
Media Information & Ad Costs
Media Directories:
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Media OwnersFind out who owns the major media outlets and what the media outlets own.
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Gale Directory of Publications and Broadcast MediaContains listings for radio and television stations and cable companies. Latest edition in 2014.
Ad Costs:
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Standard Directory of Ad Agencies and International Ad Agencies (Redbooks)Information on advertising agencies and companies in the United States and Canada that spend at least $200,000 on advertising. Company entries contain company address, products, advertising expenditures, key personnel and advertising agency.
Company Information
SIC/NAICS Codes:
Many of the resources listed here use SIC (Standard Industrial Classifications) codes or NAICS (North American Industry Classification System) codes to classify information. You can look up codes using these resources:
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North American Industry Classification SystemOnline and also available in Reference Stacks Main Level HF1042 .N678 2012
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Standard Industrial Classification Manual (SIC)Also available at the Reference Desk Main Level HF1042. S73 1987
Company Information Databases:
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Mergent OnlineProvides financial details of active and inactive public companies plus private and international companies. Includes annual reports, industry reports, executive profiles, Mergent equity research reports, and global equity pricing data. Simultaneous user limit: 35.
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Business Insights: EssentialsProvides information on U.S. and international companies, industries and products.
Reports on Industries
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Standard & Poor's Industry Surveys (continued by "S&P Capital IQ industry surveys")Reference HC106.6 .S74 Main Level and Upper Stacks HC106.6 .S4. Recent issues in Reference.
Published quarterly. Basic analysis of major domestic industries. Each analysis examines the prospects for a particular industry and analyzes trends and problems in historical perspective. Provides comparisons of the growth in sales and earnings of the leading companies in each industry.
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Morningstar Investment Research CenterOffers real-time access to trading data and independent analysis on investments, including mutual funds, stocks, exchange-traded funds, and closed-end funds. With portfolio tools and calculators, investment articles, and videos. Simultaneous user limit: 2.
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U.S. Census Business and Industry ReportsComprehensive statistical information for industries.
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Mergent OnlineIndustry Reports are located under the Reports tab for individual companies.
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Business Insights: EssentialsProvides information on U.S. and international companies, industries and products.
Industry Ratios
Getting reliable statistics on your company, your competitors, your industry and your consumers is an important part of developing any marketing plan. The following sources may help:
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Mergent OnlineProvides financial details of active and inactive public companies plus private and international companies. Includes annual reports, industry reports, executive profiles, Mergent equity research reports, and global equity pricing data. Simultaneous user limit: 35.
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Key Business RatiosProvides access to competitive benchmarking data compiled from Dun & Bradstreet’s database of public and private companies.
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Almanac of Business & Industrial Financial RatiosReference Stacks Main Level HF5681 .R25 T68
By industry, designated by NAICS codes in the latest edition, SIC codes in older editions. -
International Marketing Data & StatisticsReference Stacks Main Level Ref. HA42 .I56 2013
From Euromonitor.
Business Research Guides
Don't see what you need? Try another Business guide!
Citations & Support
Citing Your Sources
The links below point to brief informational guides for creating accurate citations. For more complete information, consult the original books at the library (see call numbers below) or contact a librarian.
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Chicago:
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Ref. LB2369.G53 2016 |
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Ref. Z 253.U69 2017
Questions about Citations? Save time, ask a Librarian!
Citation Managers
RefWorks is an online citation management tool that allows you to organize your citations and quickly create bibliographies without having to type a word. Click the logo for more info!
Zotero (pronounced "zoh-TAIR-oh") is a standalone application that uses browser connectors to save full text, organize sources, and create citations. Click the logo to see more info!
The Writing Center
The Writing Center, located in the main level of the DiMenna-Nyselius library, will help you with your writing. Tutors will work with you to improve essays, research papers, oral presentations, and more!
Schedule an appointment online or contact them by e-mail at writingcenter@fairfield.edu.
