Find Sources
Find Articles
Use these selected databases to find articles on your topic:
Finding Demographic/Consumer Information
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Claritas Segmentation & Market Solutions This link opens in a new windowProvides access to Claritas 360, an application that allows for analysis of customer data and markets using Claritas PRIZM segment descriptions and narratives. For more information, click here.
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Statistical Abstract of the United States This link opens in a new windowThe Statistical Abstract of the United States provides a summary of statistics on the social, political, and economic organization of the United States. Data is culled from a variety of Governmental resources. Also available in print at the Reference Desk.
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Census.govFind business and industry information compiled by the United States government. Topics include population, education, housing, education, business, trade, employment and economy.
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Market Share ReporterCompilation of reported market share data on companies, products and services.
Available online through Business Insights Essentials database.
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Social Explorer This link opens in a new windowProvides access to historical census data and demographic information. Visualize and interact with the data by creating maps, charts, and reports. Includes the entire US Census history from 1790 to 2010, all annual updates from the American Community Survey, and more.
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Statista This link opens in a new windowContains statistical data on a variety of topics including business, finance, politics, lifestyles, current trends, and technology. Data is pooled from a variety of sources, including government and industry databases, trade publications, and scientific journals. Also includes infographics, industry reports, studies, and topic pages. Expert tools are now part of our subscription, not including Global Survey.
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AtoZdatabases This link opens in a new windowContains business profiles, residential listings, career advice, and more. Used to find employment information, market research, and demographic data.
Company Information
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Mergent Online This link opens in a new windowProvides financial details of active and inactive public companies plus private and international companies. Includes annual reports, industry reports, executive profiles, Mergent equity research reports, and global equity pricing data. Simultaneous user limit: 35.
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Business Insights: Essentials This link opens in a new windowProvides information on U.S. and international companies, industries and products.
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Value Line This link opens in a new windowProvides research, data, analysis, information, and advice on stocks, options, securities, industries, stock market, and the economy. Includes ratings and reports, summary and index, selection and opinion, and the Value Line Investment Survey. Simultaneous user limit: 6.
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Morningstar Investment Research Center This link opens in a new windowOffers real-time access to trading data and independent analysis on investments, including mutual funds, stocks, exchange-traded funds, and closed-end funds. With portfolio tools and calculators, investment articles, and videos. Simultaneous user limit: 2.
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SEC EDGAR DatabaseU.S. Securities and Exchange Commission database.
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SEC - Beginner's Guide to Financial StatementsA breakdown of key financial terms.
NAICS and SIC Codes
Every industry is assigned a four-digit SIC code. All companies in the same industry are assigned the same code. A company may have more than one SIC code if they operate within different segments of an industry, but usually only one or two are considered the primary SIC codes. Many of our business databases, such as Business & Company Resource Center, will list the codes for a particular company or industry.
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North American Industry Classification System (NAICS)The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
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Standard Industrial Classification (SIC)The Standard Industrial Classification (SIC) was originally developed in the 1930’s to classify establishments by the type of activity in which they are primarily engaged and to promote the comparability of establishment data describing various facets of the U.S. economy. The SIC covers the entire field of economic activities by defining industries in accordance with the composition and structure of the economy.
Industry Information
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Mergent Online This link opens in a new windowProvides financial details of active and inactive public companies plus private and international companies. Includes annual reports, industry reports, executive profiles, Mergent equity research reports, and global equity pricing data. Simultaneous user limit: 35.
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Standard & Poor's Industry SurveysRef. HC106.6 .S74
Main Level and Upper Stacks HC 106.6 .S74
Basic analysis of major domestic industries. Each analysis examines the prospects for a particular industry and analyzes trends and problems in historical perspective. Provides comparisons of the growth in sales and earnings of the leading companies in each industry.
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Key Business Ratios This link opens in a new windowProvides access to competitive benchmarking data compiled from Dun & Bradstreet’s database of public and private companies.
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Business Insights: Essentials This link opens in a new windowProvides information on U.S. and international companies, industries and products.
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Morningstar Investment Research Center This link opens in a new windowOffers real-time access to trading data and independent analysis on investments, including mutual funds, stocks, exchange-traded funds, and closed-end funds. With portfolio tools and calculators, investment articles, and videos. Simultaneous user limit: 2.
Media Information & Ad Costs
Media Directories:
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Media OwnersFind out who owns the major media outlets and what the media outlets own.
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Gale Directory of Publications and Broadcast MediaContains listings for radio and television stations and cable companies. Latest edition in 2014.
Ad Costs:
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Standard Directory of Ad Agencies and International Ad Agencies (Redbooks)Information on advertising agencies and companies in the United States and Canada that spend at least $200,000 on advertising. Company entries contain company address, products, advertising expenditures, key personnel and advertising agency.
Background Sources
Multidisciplinary encyclopedias:
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Credo Reference Academic Core This link opens in a new windowA comprehensive collection of subject encyclopedias, dictionaries, atlases, and reference handbooks. Also included are short reference videos and high-resolution images. Useful background information source.
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Oxford Reference Online: Premium This link opens in a new windowA comprehensive collection of scholarly encyclopedias and dictionaries published by Oxford University Press. A useful background information source for starting your research. Simultaneous user limit: 5.
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Britannica Academic This link opens in a new windowProvides access to the Encyclopaedia Britannica, Merriam-Webster's Collegiate Dictionary, an interactive world atlas, a world data analyst tool, images, timelines, videos, and primary sources.
Discipline specific sources:
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Encyclopedia of Major Marketing StrategiesCall Number: OnlineISBN: 9781410389343Publication Date: 2019 -
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Use Compustat, CRSP, WRDS, and FactSet
Compustat provides accounting information for US firms. Center for Research in Security Prices (CRSP) provides access to market data for US firms. Both are accessed through the Wharton Research Data Service (WRDS). WRDS includes financial datasets such as company accounting information, stock price information, patent information, operational business information and more for firms and in the US and around the world. Fairfield University subscribes to these services through the Dolan School of Business and provides access to them for students and faculty of the university.
Citations & Support
Cite Your Sources
Questions about Citations? Save time, ask a Librarian!
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AMA Manual of Style, 11th ed.Call Number: Online and Reference Main Level R119 .A533 2020ISBN: 9780190246556Click the title above to view the manual. For help with this style, check out our AMA Citation Guide. -
Publication Manual of the American Psychological Association (APA), 7th ed.Call Number: Reference Main Level BF76.7 .P83 2020ISBN: 9781433832161Click the title above to view the manual. For help with this style, check out our APA Citation Guide. -
MLA Handbook, 9th ed.Call Number: Reference Main Level LB2369 .G53 2021ISBN: 9781603293518Click the title above to view the handbook. For help with this style, check out our MLA Citation Guide. -
The Chicago Manual of Style, 17th ed.Call Number: Online and Reference Main Level Z253 .U69 2017ISBN: 9780226287058Click the title above to view the manual. Our Citation Guides can help with Chicago Notes-Bibliography style or Chicago Author-Date style. -
IEEE Editorial Style Manual for Authors by Call Number: OnlineClick the title above to view the manual. For help with this style, check out our IEEE Citation Guide.
Working on a big project and need help managing your citations? Try Zotero!
Zotero (pronounced "zoh-TAIR-oh") is a standalone application that uses browser connectors to save full text, organize sources, and create citations. Click the logo to see more info!
Use Zotero
Zotero (pronounced "zoh-TAIR-oh") is a standalone application that uses browser connectors to save full text, organize sources, and create citations. Click the logo to see more info!
The Writing Center
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