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BUSN 1101 - Messaging and Persuasion: Effective Business Communication (Bechard): Home

Welcome!

Hello! This course guide has been created for students enrolled in BUSN 1101 - Messaging and Persuasion: Effective Business Communication. In this guide, you will find several resources intended to help with your research coursework.

Obtaining Company News

The two databases below are excellent places to go for company news. When using Nexis Uni it's as simple as searching for the company name. Based on the results, consider using the publication date filter on the left-hand side OR sort the results from newest to oldest, both can be helpful in weeding out older news.

When using Mergent Online, search for a company. You will be brought to a 'dashboard' for the company with tabs along the top. One of the tabs on the right is for news. What is great about this database is that it provides access to a lot of trade journals which are valuable for an assignment like this, but tend to be drowned out when using Google to find company news.

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