Welcome!
Hello! This course guide has been created for students enrolled in BUSN 1101 - Messaging and Persuasion: Effective Business Communication. In this guide, you will find several resources intended to help with your research coursework.
Obtaining Company News
The two databases below are excellent places to go for company news. When using Nexis Uni it's as simple as searching for the company name. Based on the results, consider using the publication date filter on the left-hand side OR sort the results from newest to oldest, both can be helpful in weeding out older news.
When using Mergent Online, search for a company. You will be brought to a 'dashboard' for the company with tabs along the top. One of the tabs on the right is for news. What is great about this database is that it provides access to a lot of trade journals which are valuable for an assignment like this, but tend to be drowned out when using Google to find company news.
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Nexis Uni (formerly LexisNexis Academic) (This link opens in a new window)Funded in part by the generosity of the Flora and Jeremiah Buckley Library Fund. Contains local, regional, national, and international news with deep archives. Provides extensive legal sources for federal and state cases and statutes as well as law reviews. Also includes business information on U.S. and international companies.
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Mergent Market Atlas (This link opens in a new window)
Provides Company, Sustainability, Industry, Country and Economic analysis. Covers over 50,000 US and foreign public companies, current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, capital stock, and insider trading. Formerly known as Mergent Online.
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